Most consultants speak fluent IT or fluent creative. I do both — and design the media asset management, editorial, and remote workflows that keep the two from fighting.
Whether you've got a stack of tools that don't talk to each other or a clean slate and a growing archive, I help you figure out what you actually need — and how it all fits together.
Right now your footage lives in someone's head and four unlabeled drives. I build the structure — naming, metadata, search — so anyone can find the right clip, and IT can back it up without guessing what matters.
Your editors should be editing — not renaming files or hunting for the latest version. I set up the proxy, review, and project structure that keeps the timeline moving as the team grows.
Cloud, on-prem, or somewhere in between — your team should be able to cut from the office or the couch. I design workflows that keep footage moving and editors in sync, with the access controls IT actually wants to see.
I've sat in these chairs — the weekend service, the game-day turnaround, the social content backlog that never ends. I know the deadlines you're working against and who you have to answer to. That's what I build around.
Shared storage, clean handoffs, projects that open the same way for everyone. I build post pipelines that hold up when the edits — and the deadlines — pile up.
Marketing and training at volume, often across teams that don't talk to each other. I streamline the path from shoot to publish so your brand and L&D teams ship faster — and reuse what they've already made instead of reshooting it.
You're shooting more than you can keep up with, across more platforms than you can count. I help solo creators and small studios tame the footage, speed up the edit, and stop losing past work to a dead drive.
Game footage, fast turnarounds, and zero patience for buffering. I design pipelines built for the speed the highlight reel demands — so clips get cut, approved, and posted before the moment's gone.
Weekend services, multi-campus capture, and a growing media library. I help your volunteer and staff teams keep up without burning out.
Lecture capture, course content, and campus media. I build systems students and faculty can use — and that IT can stand behind.
Howdy folks, I'm Alex Bagheri. I started mixing and recording in several studios in Dallas back in 2016, moved into editorial, and spent years cutting for YouTube channels and producing live broadcasts for the likes of Salesforce, Edward Jones, and the Bon Appétit Supper Club. Then I crossed over to the vendor side — six years at Apple, Avid, and EditShare, living at the bleeding edge of asset management and remote workflows. I've seen the whole range, from petabyte-scale LTO archives to AI vector search, for everyone from three-letter agencies and defense contractors to high school film and journalism departments.
Here's the gap I kept running into: IT is cloud-first and security-minded, the creative side just wants more performance and more output, and the two rarely speak the same language. That's the problem I started Catalog & Co to fix — to sit in the middle, speak both languages, and be straight about the tradeoffs. I don't take reseller kickbacks or push a platform I'm paid to favor, so what you hear from me is just what I'd do if it were my team.
Let's talk workflow →Tell me what you're making and where it's getting stuck. A few sentences is plenty — I'll come back with where I'd start. No deck, no pitch.
Prefer email? hello@catalogandco.tv
